| |
Describe your job.
I wear three hats here. I am the media and marketing columnist,
the legal affairs reporter and I am the general assignment
reporter. I would say about half of my job is covering media/marketing,
and the other half I cover whatever comes up on the legal/political/general
assignment beat. On media and marketing, I'm looking to hear
about your: new clients, new accounts, new campaigns. I also
want to know if you're
resigning accounts or if companies are starting account reviews.
I love stories that are out of the ordinary, and illustrate
new trends. I'm typically not writing about new hires, but
still send them to me because I'm nosy! On my other beats,
please let me know about interesting legal news, political
news, legislative news or OTHER fun stuff.
What
time/day is best to call?
You can call anytime on Thursdays and Fridays. But you will
endear yourself to me by NEVER calling me on Monday, Tuesday
or Wednesday when I'm on deadline, except under the following
circumstances: -- you're returning my call about a news story
I'm writing on deadline that week, or you have HUGE BREAKING
NEWS. Then I might forgive you.
How
do you like to be contacted? (e-mail, phone, fax, mail)
I prefer e-mails. Faxes go into the ether here and I will
never get them, so don't waste your time. Phone calls aren't
typically necessary, but they're not unwelcome either. E-mails
are my favorite.
Which
topics are hot right now? Which are not?
Product placement, luxury marketing, and Hispanic marketing
are hot. What's not is technology, technology, technology.
Also, anything with too much insider lingo -- remember, I'm
not writing for you -- I'm writing for the larger business
community. So please talk to me and write your press releases
as though you're communicating with a layman, because those
are my readers. If I can't understand your press release,
chances are I won't read it.
What's
your most memorable experience with a PR person?
Having someone with the gall to tell me what to wear to a
luncheon. People. Come on now! We're all adults here. Plus,
I'm a reporter. No one's going to kick me out of an event,
and if they do, you know what the story will be.
Anything
else you'd like Atlanta's public relations industry to know?
I'm probably too nice -- but I will tell you why I don't see
potential
for a story. You might be able to talk me out of it, or look
for a new angle, so just ask. That way we can help each other
understand what our goals are. On some occasions, it may work
out for both of us and result in a story. Not always, but
again, I'll be glad to talk it over with you. And thanks for
everyone's warm welcome to my new beat. I've loved meeting
y'all, and look forward to working with you.
Our thanks to this month's Media Pro Guest Columnist.
Rachel Tobin Ramos
Marketing & Media
Atlanta Business
Chronicle
1801 Peachtree Street NE, Suite 150
Atlanta, Georgia 30309-1881
(404) 249-1044
rramos@bizjournals.com
|
