What time/day is best to call?
Thursdays or Fridays at most any time. Never on Wednesdays.

How do you prefer to be contacted? (e-mail, phone, fax, mail)
E-mail.

Which topics are hot right now? Which are not?
Any new developments in the continually evolving advertising and PR fields. In advertising, that includes new forms of marketing, such as guerilla techniques and Internet. In PR, it includes crisis management and the changing role of the profession as a marketing tool. E-mail marketing is probably the "least hot" issue to me right now.

What's your most memorable experience with a PR person?
I don't have one.

Anything else you'd like Atlanta's Public Relations industry to know?
Never make a story sound better than it really is.

Thank you to our Media Pro Guest Columnist:
Jim Lovel
Reporter
Atlanta Business Chronicle
Office phone: 404-249-1044
Fax number: 404-249-1058
email address: jlovel@bizjournals.com
Office address: 1801 Peachtree St., Suite 150, Atlanta, GA 30309