What time/day is best to call?
I prefer e-mail to phone calls because I can take them when it's convenient and react to them much faster. I certainly don't mind receiving calls or voicemail, but e-mail will garner a faster response and, unfortunately, I don't have enough time to return every call.

How do you like to be contacted? (e-mail, phone, fax, mail)
e-mail. I rarely check faxes and my regular mail typically stacks to the ceiling until it is eventually discarded.

Which topics are hot right now? Which are not?
For Business to Business, there are numerous hot topics affecting big companies, however, it's very easy for these issues to become overdone. What we look for is how local Fortune 1000 companies are being affected by national and global issues. We also focus heavily on how Atlanta can become a better place to attract, conduct and grow business.

Catalyst magazine, which is designed for the entrepreneur and small to mid-size, high-growth companies, focuses on providing more "how to" type information to help our readers grow their busineses. Topics often involve financing, leadership and process development and these are typically showcased through the experiences of one or more companies.

What's your most memorable experience with a PR person?
I've had a lot of great experiences with PR professionals, as well as some not-so-great experiences. I've also spent a number of years in corporate communications, so I have a fair understanding of PR from the inside. What I find most effective is when a PR person can look beyond the bells and whistles of a client's product and actually pitch a story based on the business impact the particular product or service can have on its intended market. Marrying that with current events or trends also is a plus. When you develop the pitch from the reader's perspective, it's a much easier sell.