Describe your job.
It is my dream job! I went to Georgia State and studied Atlanta Magazine in classes, so being able to do this is just a thrill. I oversee the editorial content for Atlanta Magazine and its ancillary magazines, Atlanta Magazine Home (quarterly) and Atlanta Magazine Menus and Atlanta Magazine Shops (both annual). My job involves planning all editorial content and covers, working with writers, editors and art directors, and overseeing the staffing and budget.

What time/day is best to call?
Early in the day is best, Tuesdays and Thursdays are better.

How do you like to be contacted? (e-mail, phone, fax, mail)
I hate faxes and don't read them. Phone is okay, but email is always best. rburns@atlantamag.emmis.com

Which topics are hot right now? Which are not?
Anything with a very strong ATLANTA connection - we are always looking for PEOPLE doing fascinating things - whether saving lives or selling shoes! We are particularly interested in education, real estate, relationships and urban planning. Shopping and dining are mainstays. Don't send us stuff about national stories and celebrities that don't have an Atlanta connection.

What's your most memorable experience with a PR person?
I worked with a PR person for a non-profit agency to pull around a story in two days. It was great - she helped with what I needed and backed off when I explained the parameters of the story.

Anything else you'd like Atlanta's public relations industry to know?
We don't respond to bribes and we don't run "adverteditorial." Approach us with integrity and we'll respect you and love working with you.

Our thanks to this month's Media Pro Guest Columnist.
Rebecca Burns
Editor-in-Chief
Atlanta Magazine
404-527-5500
rburns@atlantamag.emmis.com