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Clients
Our clients use our iCD Media CD Platform in
many ways…either as is, or customizing them
dramatically to achieve a targeted goal. No matter
how you want to use the iCD Media Platforms, we
provide an economical, hassle-free approach.
Sony
iCD Press Kit™
Interactive CD Press Kit with video highlights
of the Digital-8 HandyCam® features. Project
included editing video and multiple special effects
on the CD, plus text explanations, downloadable
images and One-Click Copy-Paste™ press releases
for news reporters. The creative theme of a bridal
shower was highlighted throughout the CD with
colors, graphics and music. It was distributed
to reporters at a private "Bridal Shower"
media show in New York City.
E3 Corporation
iCD Investor Relations™
This CD maximizes the use of video, voiceovers,
pictures and text to create an interactive Road
Show piece for investors and analysts. Company
background information, management team member
overviews, press releases, articles and an attention-grabbing
interview with the CEO all combine to personalize
the company’s story. Utilizing the iCD Investor
Relations™ platform, E3 was able to effectively
captivate their audiences’ attention to communicate
a concise and effective value proposition.
The Coca-Cola Company
iCD Tool Kit™
Internal Communications
An interactive CD to encourage internal participation
in a nationwide charity effort. Coca-Cola, along
with partners Albertsons, Minute Maid, Hi-C, and
Scholastic Books, donated 500,000 books to elementary
schools nationwide. iCD Media captured video at
the kick-off event in Boise, Idaho, to showcase
the ease and effectiveness of the overall media
campaign. Customizable press releases are part
of the CD, along with photographs from the event
and actual TV news coverage. It was sent to Coca-Cola
marketing managers across the country.
Weber Shandwick for LIFE (Life and Health Insurance
Foundation for Education)
iCD Custom Solutions™
Informational interactive CD for insurance industry
professionals on the importance of life and health
insurance for consumers - included video of television
commercials, audio from radio spots, downloadable
print advertisements and other informational documents
to improve effectiveness. Solution created in
a three-dimensional, interactive format.
Ketchum for The Panama Tourism Institute
iCD Tool Kit™
Presentation
Presentation marketing CD designed to complement
a standup seminar presentation delivered globally.
The bi-lingual interactive CD highlights tourism
in Panama with scenery, music, photographs, television
advertisements and text. Two targeted audiences
- tourism and business.
Lockheed Martin
iCD Results™
Interactive and Video Services
The iCD Media Campaign Wrap-Up Platform enables
U.S. Congresspeople to view television news coverage
in their home state right from their desktop or
laptop. When Lockheed Martin gets news coverage,
iCD Media acquires the airchecks and sorts them
into a U.S. map format on a CD Platform. The Congresspeople
can simply click on their homestate and see exactly
how Lockheed Martin is being covered in their
own district, instead of taking the time to sort
through multiple VHS tapes.
Full-service video campaign
Often, Lockheed Martin also uses iCD Media Video
Services to garner news coverage. One example
is our Full-Service Media Campaign for the CC-130J
Fire Fighting Capability. iCD Media was able to
aggregate and re-use various video assets to maximize
the dollar. This is a good example of our breadth
of video services. Video News Release: Shot on
location at the California Air National Guard
base. Included interviews with Lockheed Martin
personnel, military personnel and Congress people.
Reporter track was added, the piece was edited
on site and the package was sent by satellite
that day to 211 markets nationwide.
Satellite Media Tour: The following morning we
conducted a live remote satellite media tour on
the air base with the C-130J behind the Brigadiere
General for the California Air National Guard.
He talked about the efficiencies of the plane
and the benefits of having it to fight wildfires.
28-stations participated in the interviews. Radio
Media Tour: The Brigadiere General also was the
spokesperson for our Radio Media Tour, which was
during drive-time. National and local coverage
with live and taped airings.
Local Pitch: Pitched the C-130J news story to
Los Angeles and Santa Barbara TV news stations,
radio stations and newspapers to garner local
media coverage.
B-roll Shoot: ENG crew traveled to the location
where the AFFS was being built to capture footage
there. Used this in the VNR and the SMT.
Video Tracking: Sigma® Encoded all the video
for trackability. Total viewers, more than 8-million.
Interactive CD: Compiled the airchecks on an interactive
CD based on a map. Delivered to Lockheed Martin
officials to showcase the media event and congress
people in charge of funding for the C-130J to
show them the results.
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